What’s New at Shopify?

You can now create customer segments using any address in plain language. Simply type any address (like "150 Elgin St") beyond just selecting from your retail locations or entering latitude and longitude coordinates.

This makes location targeting faster and more flexible. Use it to promote events at partner locations, market pop-up shops, target customers near wholesale partners, or create promotions for specific neighborhoods.

To create a location-based segment, go to Customers → Segments, create a segment using the "customerwithindistance" filter, enter a custom address in the suggestion for the coordinates parameter, set your desired radius, and save. Your segment will update automatically as customers enter or leave the specified area.

Learn more about creating segments in Shopify.